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	<title>Easy Keepers</title>
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	<link>http://easykeepers.com</link>
	<description>new eco-friendly horse toys from Jay and Dee Kids</description>
	<lastBuildDate>Wed, 22 Feb 2012 11:21:27 +0000</lastBuildDate>
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		<title>easy keepers update: toy fair</title>
		<link>http://easykeepers.com/2012/02/easy-keepers-update-toy-fair/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=easy-keepers-update-toy-fair</link>
		<comments>http://easykeepers.com/2012/02/easy-keepers-update-toy-fair/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 18:57:04 +0000</pubDate>
		<dc:creator>Janet</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[toy fair]]></category>

		<guid isPermaLink="false">http://easykeepers.com/?p=842</guid>
		<description><![CDATA[We&#8217;re busily making samples, business cards and sell sheets to take with us tomorrow&#8211; for a one-day whirlwind tour of the International Toy Fair. Our mission is to see what&#8217;s new and hopefully meet some helpful people in the industry&#8211; retail toy store owners, distributors and marketing folks. With 7,000 + exhibitors, and thousands of [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;re busily making samples, business cards and sell sheets to take with us tomorrow&#8211; for a one-day whirlwind tour of the International Toy Fair. Our mission is to see what&#8217;s new and hopefully meet some helpful people in the industry&#8211; retail toy store owners, distributors and marketing folks. With 7,000 + exhibitors, and thousands of attendees, it&#8217;s quite an experience!</p>
<p>&nbsp;</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>happy valentine&#8217;s day!</title>
		<link>http://easykeepers.com/2012/02/happy-valentines-day/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=happy-valentines-day</link>
		<comments>http://easykeepers.com/2012/02/happy-valentines-day/#comments</comments>
		<pubDate>Sat, 11 Feb 2012 02:24:00 +0000</pubDate>
		<dc:creator>Janet</dc:creator>
				<category><![CDATA[home]]></category>
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://easykeepers.com/?p=827</guid>
		<description><![CDATA[valentine&#8217;s day special Order your lovable little Easy Keepers toy before Valentine&#8217;s Day and we&#8217;ll send you a Happy Valentine&#8217;s Day e-card (by email) for you to forward to your sweethearts on Valentine&#8217;s Day! Please allow 6-8 weeks for toy delivery.]]></description>
			<content:encoded><![CDATA[<p><strong>valentine&#8217;s day special</strong></p>
<p>Order your lovable little Easy Keepers toy before Valentine&#8217;s Day and we&#8217;ll send you a Happy Valentine&#8217;s Day e-card (by email) for you to forward to your sweethearts on Valentine&#8217;s Day! Please allow 6-8 weeks for toy delivery.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>about toy safety</title>
		<link>http://easykeepers.com/2012/01/about-toy-safety/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=about-toy-safety</link>
		<comments>http://easykeepers.com/2012/01/about-toy-safety/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 22:57:57 +0000</pubDate>
		<dc:creator>Janet</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://easykeepers.com/?p=816</guid>
		<description><![CDATA[Registry for Small Batch Children's Product Manufacturers Launched January 27, 2012 The Consumer Product Safety Commission (CPSC) has launched an easy-to-use online registry for small batch manufacturers. Small batch manufacturers – those who earned $1 million or less in total gross revenues from sales of consumer products in 2011 (or here after any calendar year), [...]]]></description>
			<content:encoded><![CDATA[<pre><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 13px; line-height: 19px; white-space: normal;"><strong><em>Registry for Small Batch Children's Product Manufacturers Launched</em></strong></span></pre>
<p>January 27, 2012</p>
<p>The Consumer Product Safety Commission (CPSC) has launched an easy-to-use online registry for small batch manufacturers.</p>
<p>Small batch manufacturers – those who earned $1 million or less in total gross revenues from sales of consumer products in 2011 (or here after any calendar year), and who produced in total no more than 7,500 units of at least one qualified consumer product in the previous calendar year – can register at <a href="http://www.saferproducts.gov/">www.SaferProducts.gov</a> to gain relief from certain third party testing requirements for children’s products.  Registration must be completed yearly.</p>
<p>Despite some relief, the new registry does not exempt small batch manufacturers from ensuring that certain class of products (Group B classification by CPSC) comply with mandatory safety standards.  A certificate of conformity – in which the manufacturers certify in writing that their products comply with the applicable regulations – must still be provided, but it does not have to be based on third-party testing.</p>
<p><a href="http://www.strquality.com/en-us/newsevents/Pages/Small-Batch-Childrens-Product-Registry.aspx" target="_blank">http://www.strquality.com/en-<wbr>us/newsevents/Pages/Small-</wbr><wbr>Batch-Childrens-Product-</wbr><wbr>Registry.aspx</wbr></a></p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Vote for your favorite horse color!</title>
		<link>http://easykeepers.com/2012/01/vote-for-your-favorite-horse-color/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=vote-for-your-favorite-horse-color</link>
		<comments>http://easykeepers.com/2012/01/vote-for-your-favorite-horse-color/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 18:45:31 +0000</pubDate>
		<dc:creator>Janet</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://easykeepers.com/?p=809</guid>
		<description><![CDATA[Tell us what is your favorite horse color. (You can vote for more than one color!) We&#8217;ll tally the votes and add the winning color to our herd of Easy Keepers! To vote, leave a comment here or on Easy Keepers Facebook page. Thanks!]]></description>
			<content:encoded><![CDATA[<p>Tell us what is your favorite horse color. (You can vote for more than one color!)</p>
<p>We&#8217;ll tally the votes and add the winning color to our herd of Easy Keepers!</p>
<p>To vote, leave a comment here or on Easy Keepers Facebook page.</p>
<p>Thanks!</p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>happy thanksgiving!</title>
		<link>http://easykeepers.com/2011/11/happy-thanksgiving/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=happy-thanksgiving</link>
		<comments>http://easykeepers.com/2011/11/happy-thanksgiving/#comments</comments>
		<pubDate>Thu, 24 Nov 2011 05:13:17 +0000</pubDate>
		<dc:creator>Janet</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[easy keepers]]></category>

		<guid isPermaLink="false">http://easykeepers.com/?p=585</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<div id="attachment_586" class="wp-caption alignnone" style="width: 266px"><a href="http://easykeepers.com/wp-content/uploads/2011/11/ek_thanks_1_web1.jpg"><img class="size-full wp-image-586" title="ek_thanksgiving" src="http://easykeepers.com/wp-content/uploads/2011/11/ek_thanks_1_web1.jpg" alt="" width="256" height="256" /></a><p class="wp-caption-text">happy thanksgiving</p></div>
]]></content:encoded>
			<wfw:commentRss>http://easykeepers.com/2011/11/happy-thanksgiving/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>janet&#8217;s advice for starting a new business on slate.com</title>
		<link>http://easykeepers.com/2011/11/janets-blog-begins-here/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=janets-blog-begins-here</link>
		<comments>http://easykeepers.com/2011/11/janets-blog-begins-here/#comments</comments>
		<pubDate>Sun, 20 Nov 2011 02:50:52 +0000</pubDate>
		<dc:creator>Janet</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[slate]]></category>
		<category><![CDATA[startup]]></category>

		<guid isPermaLink="false">http://easykeepers.com/?p=553</guid>
		<description><![CDATA[http://hive.slate.com/hive/invent-your-future &#8220;Inventing Your Future&#8221; on Slate.com My single best piece of advice for starting a new business or remaking a career: Find the truth in everything. This is not a new idea. But when you think about it, this guiding principle applies to every aspect of starting a new business or remaking a career. Or [...]]]></description>
			<content:encoded><![CDATA[<p>http://hive.slate.com/hive/invent-your-future</p>
<p>&#8220;Inventing Your Future&#8221; on Slate.com</p>
<p>My single best piece of advice for starting a new business or remaking a career: Find the truth in everything. This is not a new idea. But when you think about it, this guiding principle applies to every aspect of starting a new business or remaking a career. Or other momentous undertaking. It&#8217;s a compass that continually helps you make adjustments to keep you on the path and point to what is true. If you&#8217;re reading this, maybe you have an idea for a new business, or an innovative approach to teaching, a discovery, or a story you want to write. This search for the truth is what keeps you going, as the days turn into weeks and months. If you&#8217;re honest with yourself, you can think clearly. Instead of lying awake worrying, you can sleep at night. It allows you to trust your intuition and to surround yourself with people who you can trust. Then risking everything; money, time, reputation, relationships and sanity, will all be worth it, no matter what happens.</p>
<p>One year ago, at fifty-one years old, I made a drastic decision to change careers and do something that I had no training or experience in doing. After thirty years of working as an illustrator for picture books, editorial and advertising clients, I realized I no longer loved doing illustration. And during the years that illustrators were learning Photoshop and making the switch to a digital style, I was raising my son and working part time making crafts for a national magazine. My freelance career had some wonderful moments but overall has been a bumpy ride. I&#8217;d been looking for illustration work, applying for jobs, considering going back to school, but at some point all those ideas fell away and one idea stood alone as the thing I was supposed to do. I began working on a toy idea which I had originally thought of fifteen years ago.</p>
<p>Newly remarried, my husband and I had bought a fixer-upper and I&#8217;d spent the good part of a year working on it. We were nearly out of money. We had no startup capital. Still, along with my husband&#8217;s confidence that I could do this, I felt sure that somehow we&#8217;d manage and everything would work out. I started asking those hard questions: Do I really have a good idea? Can I make this work as a business? I began on the adventure of creating a toy myself; working on the design, refining it, researching and testing materials, learning how to make molds, making prototypes, samples and packaging. Now the toy is ready to be made, and as I&#8217;m learning about manufacturing and figuring out how to do this next step, and I&#8217;m surrounded by people I trust, so it all feels possible.</p>
<p>Throughout this process, I found that being honest with myself and others kept me clear, open-minded and optimistic, even if I found myself admitting that I was afraid of failing, or worried about money, or knew that I didn&#8217;t have the answer to a problem.</p>
<p>Learn to ask yourself the hard questions. What is the right thing to do? Is this hurting anyone? Is this helping anyone? What is your motivation for wanting to start your business? Do you know your strengths and weaknesses? At the heart of wanting to start a business is the sense of wanting to making a difference, of having a life that matters and knowing yourself.</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://easykeepers.com/2011/11/janets-blog-begins-here/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>easy keepers colors</title>
		<link>http://easykeepers.com/2011/11/easy-keepers-colors/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=easy-keepers-colors</link>
		<comments>http://easykeepers.com/2011/11/easy-keepers-colors/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 06:33:47 +0000</pubDate>
		<dc:creator>Janet</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[bay]]></category>
		<category><![CDATA[buckskin]]></category>
		<category><![CDATA[chestnut]]></category>
		<category><![CDATA[colors]]></category>
		<category><![CDATA[dapple]]></category>
		<category><![CDATA[horse toys]]></category>
		<category><![CDATA[midnight]]></category>
		<category><![CDATA[paint]]></category>
		<category><![CDATA[palomino]]></category>
		<category><![CDATA[pinto]]></category>
		<category><![CDATA[snowflake]]></category>

		<guid isPermaLink="false">http://easykeepers.com/?p=454</guid>
		<description><![CDATA[easy keepers are available in several colors: bay, chestnut, midnight, snowflake, palomino, buckskin, dappled gray, pinto and paint.]]></description>
			<content:encoded><![CDATA[<p>easy keepers are available in several colors: bay, chestnut, midnight, snowflake, palomino, buckskin, dappled gray, pinto and paint.</p>
<div id="attachment_455" class="wp-caption alignnone" style="width: 370px"><a href="http://easykeepers.com/2011/11/easy-keepers-colors/bendy-2/" rel="attachment wp-att-455"><img class="size-full wp-image-455" title="chestnut" src="http://easykeepers.com/wp-content/uploads/2011/11/bendy.jpg" alt="" width="360" height="360" /></a><p class="wp-caption-text">chestnut</p></div>
<div id="attachment_456" class="wp-caption alignnone" style="width: 370px"><a href="http://easykeepers.com/2011/11/easy-keepers-colors/black_ek_1/" rel="attachment wp-att-456"><img class="size-full wp-image-456" title="midnight" src="http://easykeepers.com/wp-content/uploads/2011/11/black_ek_1.gif" alt="" width="360" height="360" /></a><p class="wp-caption-text">midnight</p></div>
<div id="attachment_422" class="wp-caption alignnone" style="width: 370px"><a href="http://easykeepers.com/?attachment_id=422" rel="attachment wp-att-422"><img class="size-medium wp-image-422 " title="palomino" src="http://easykeepers.com/wp-content/uploads/2011/10/ek_palomino-300x300.jpg" alt="" width="360" height="360" /></a><p class="wp-caption-text">palomino</p></div>
<div id="attachment_458" class="wp-caption alignnone" style="width: 370px"><a href="http://easykeepers.com/2011/11/easy-keepers-colors/ek_gray-2/" rel="attachment wp-att-458"><img class="size-full wp-image-458" title="dappled gray" src="http://easykeepers.com/wp-content/uploads/2011/11/ek_gray-e1320802024613.jpg" alt="" width="360" height="360" /></a><p class="wp-caption-text">dappled gray</p></div>
<div id="attachment_460" class="wp-caption alignnone" style="width: 370px"><a href="http://easykeepers.com/2011/11/easy-keepers-colors/ek_tri_color-2/" rel="attachment wp-att-460"><img class="size-medium wp-image-460 " title="pinto" src="http://easykeepers.com/wp-content/uploads/2011/11/ek_tri_color1-300x300.jpg" alt="" width="360" height="360" /></a><p class="wp-caption-text">pinto</p></div>
]]></content:encoded>
			<wfw:commentRss>http://easykeepers.com/2011/11/easy-keepers-colors/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>greenpeace study on alternatives to pvc plastic in toys</title>
		<link>http://easykeepers.com/2011/11/greenpeace-study-on-alternatives-to-pvc-plastic-in-toys/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=greenpeace-study-on-alternatives-to-pvc-plastic-in-toys</link>
		<comments>http://easykeepers.com/2011/11/greenpeace-study-on-alternatives-to-pvc-plastic-in-toys/#comments</comments>
		<pubDate>Sun, 06 Nov 2011 18:23:44 +0000</pubDate>
		<dc:creator>Janet</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[bio-based plastics]]></category>
		<category><![CDATA[bioplastic]]></category>
		<category><![CDATA[eco-friendly]]></category>
		<category><![CDATA[greenpeace]]></category>
		<category><![CDATA[silicone rubber]]></category>
		<category><![CDATA[sustainable]]></category>
		<category><![CDATA[thermoplastic elastomer]]></category>
		<category><![CDATA[toys]]></category>
		<category><![CDATA[TPE]]></category>

		<guid isPermaLink="false">http://easykeepers.com/?p=446</guid>
		<description><![CDATA[My single most important decision&#8211; Easy Keepers had to be bendable, but made from the safest, most environmentally friendly materials possible, and made in the U.S.&#8211; or don&#8217;t make toys. That one decision led the way in discovering that my idea of finding a new, better way to make toys is needed, that no one [...]]]></description>
			<content:encoded><![CDATA[<p>My single most important decision&#8211; Easy Keepers had to be bendable, but made from the safest, most environmentally friendly materials possible, and made in the U.S.&#8211; or don&#8217;t make toys. That one decision led the way in discovering that my idea of finding a new, better way to make toys is needed, that no one else seemed to be doing what I was doing. And then I came across this study, and was inspired to hang in there and stick with it. My search for the best possible material brought me to experiment with combining additive-free silicone rubber with eco-friendly materials. Then I read this Greenpeace study and it backed up my conclusion about silicone rubber being one of the best available materials for toys. It may be boring to some, but was thrilling to me, a veritable gold mine of information and support for what I was doing.</p>
<p>&#8221; A Review of the Availability of Plastic Substitutes for Soft PVC in Toys&#8221; by Joel Tickner, Department of Work Environment, University of Massachusetts at Lowell, USA</p>
<p>My ideal goal is to make toys exclusively using bio-based plastics, and manufactured with a zero carbon footprint, but until that is possible, I believe TPE is the best material currently available today, especially when combined with sustainable materials. Because I&#8217;m molding and casting my own designs, I need a material that is available in small amounts, in a two-part casting liquid, which I have found. This allows me to start with the purest silicone and add my choice of natural pigments and solvents, making the whole process possible on a small scale.</p>
<p>I hope readers find this inspiring and helpful!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>easy keepers store is open!</title>
		<link>http://easykeepers.com/2011/11/homeslider-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=homeslider-2</link>
		<comments>http://easykeepers.com/2011/11/homeslider-2/#comments</comments>
		<pubDate>Sat, 05 Nov 2011 19:52:52 +0000</pubDate>
		<dc:creator>Janet</dc:creator>
				<category><![CDATA[home slider]]></category>
		<category><![CDATA[chestnut]]></category>
		<category><![CDATA[easy keepers]]></category>
		<category><![CDATA[eco-friendly]]></category>
		<category><![CDATA[horse toys]]></category>

		<guid isPermaLink="false">http://easykeepers.com/?p=413</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<div id="attachment_414" class="wp-caption alignnone" style="width: 730px"><br />
<img class="size-full wp-image-414  " title="chestnut" src="http://easykeepers.com/wp-content/uploads/2011/11/ek_lighting.jpg" alt="&quot;chestnut&quot;" width="720" height="720" /><p class="wp-caption-text">easy keepers are safe, eco-friendly and made in the USA</p></div>
]]></content:encoded>
			<wfw:commentRss>http://easykeepers.com/2011/11/homeslider-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Kickstarter fundraising campaign</title>
		<link>http://easykeepers.com/2011/11/kickstarter/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=kickstarter</link>
		<comments>http://easykeepers.com/2011/11/kickstarter/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 02:42:29 +0000</pubDate>
		<dc:creator>Janet</dc:creator>
				<category><![CDATA[home]]></category>
		<category><![CDATA[main content]]></category>
		<category><![CDATA[easy keepers]]></category>
		<category><![CDATA[horse toys]]></category>
		<category><![CDATA[kickstarter]]></category>
		<category><![CDATA[toys]]></category>

		<guid isPermaLink="false">http://easykeepers.com/?p=209</guid>
		<description><![CDATA[We need to raise funds to help launch Easy Keepers toys. From November 1 through December 5, we are hoping to raise $12,000 on Kickstarter.com. Please help us get the word out. With your support, we can start making Easy Keepers for everyone. Thanks!!! &#160; &#160; &#160;]]></description>
			<content:encoded><![CDATA[<div id="attachment_391" class="wp-caption alignnone" style="width: 280px"><a href="http://easykeepers.com/wp-content/uploads/2011/10/KS_POSTER_3.jpg"><br />
<img class="size-full wp-image-391" title="poster #6" src="http://easykeepers.com/wp-content/uploads/2011/10/KS_POSTER_3.jpg" alt="" width="270" height="360" /></a><p class="wp-caption-text">poster #6, 11X14</p></div>
<p>We need to raise funds to help launch Easy Keepers toys. From November 1 through December 5, we are hoping to raise $12,000 on Kickstarter.com. Please help us get the word out. With your support, we can start making Easy Keepers for everyone. Thanks!!!</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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